Matt Kuzyk
Cinematographer. Filmmaker. Storyteller.
Why video?
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Video increases your odds of a first-page Google result by 53 times (Forrester Research)
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Videos have a 41% higher click-through-rate in search results than text (ReelSEO)
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Video used in conjunction with email marketing has shown to increase click-through-rates by 96% (Implix)
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Video convinces consumers to BUY; visitors who watch product videos are 85% more likely to buy than
those who do not
Facebook's Algorithms Love video
Facebook doesn't want you to be bored,
its timeline algorithms prioritise posts with
photos and especially video.
A post centred on a great video of your business is an excellent option to boost with Facebook's advertising program and have it targeted at the people most likely to be interested in your product or services. Unlike traditional advertising such as newsprint or billboards you will receive accurate, specific data on how many people have seen or engaged with your content.